First, Google rolled out AI Overviews broadly starting in mid-2024. For informational queries like "how to change DNS settings" or "best wireless earbuds 2026," Google now generates an answer directly in the search results. The user gets what they need without clicking through to a publisher. The sites most dependent on these queries (HowToGeek, Digital Trends, ZDNet) are the ones with the steepest drops.
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Nature, Published online: 25 February 2026; doi:10.1038/d41586-026-00573-1
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